Comments on: Billions of dollars from ‘Intel Inside’: How the IDPF could learn from the world-famous chip logo http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/ News & views on e-books, libraries, publishing and related topics Sun, 08 Nov 2009 16:24:57 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Why ePub is the ebook format of the future | eBooks Just Published http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-1065294 Why ePub is the ebook format of the future | eBooks Just Published Tue, 26 May 2009 13:12:03 +0000 http://www.teleread.org/blog/?p=6984#comment-1065294 [...] ePub still doesn’t have an official logo. David Rothman of Teleread.org lamented this fact almost two years ago. (No Ratings Yet)  Loading ... Deadly Sting [...] [...] ePub still doesn’t have an official logo. David Rothman of Teleread.org lamented this fact almost two years ago. (No Ratings Yet)  Loading … Deadly Sting [...]

]]> By: Joseph Gray http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-762731 Joseph Gray Mon, 14 Apr 2008 02:51:14 +0000 http://www.teleread.org/blog/?p=6984#comment-762731 Thanks for the update from both of you. Sadly, I'm not a programmer (I dabble sometimes), so I couldn't really help out. Thanks for the update from both of you. Sadly, I’m not a programmer (I dabble sometimes), so I couldn’t really help out.

]]> By: David Rothman http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-762079 David Rothman Sun, 13 Apr 2008 15:56:58 +0000 http://www.teleread.org/blog/?p=6984#comment-762079 Joseph: Excellent question. Over to you, Jon (Noring). I believe Jon's answer will be that the open source community hasn't come forward. Let's hope that changes. Jon has the general vision but needs the coders to pull it off. He can fill you in on specifics as far as skillset requirements. I suspect that .php mastery would help. Thanks, David Joseph: Excellent question. Over to you, Jon (Noring).

I believe Jon’s answer will be that the open source community hasn’t come forward. Let’s hope that changes. Jon has the general vision but needs the coders to pull it off. He can fill you in on specifics as far as skillset requirements. I suspect that .php mastery would help.

Thanks,
David

]]> By: Joseph Gray http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-761568 Joseph Gray Sat, 12 Apr 2008 22:59:38 +0000 http://www.teleread.org/blog/?p=6984#comment-761568 David, you mentioned BookX. Do you know if anything is happening with this? I asked this question recently (see http://www.teleread.org/blog/2007/01/31/progress-on-the-bookx-project-need-scripting-help/#comment-751500), but I guess it got pushed off screen by other comments. David, you mentioned BookX. Do you know if anything is happening with this? I asked this question recently (see http://www.teleread.org/blog/2007/01/31/progress-on-the-bookx-project-need-scripting-help/#comment-751500), but I guess it got pushed off screen by other comments.

]]> By: ePub...exactly how do we write that? | ePub Books http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-761507 ePub...exactly how do we write that? | ePub Books Sat, 12 Apr 2008 20:30:23 +0000 http://www.teleread.org/blog/?p=6984#comment-761507 [...] my mind completely but my two favourites are ePub and EPUB. David at TeleRead has often mentioned the need for an ePub logo and I whole-heartedly agree. Let’s get the ‘look’ in peoples minds and what [...] [...] my mind completely but my two favourites are ePub and EPUB. David at TeleRead has often mentioned the need for an ePub logo and I whole-heartedly agree. Let’s get the ‘look’ in peoples minds and what [...]

]]> By: David Rothman http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-503632 David Rothman Wed, 22 Aug 2007 19:10:09 +0000 http://www.teleread.org/blog/?p=6984#comment-503632 Rob re logo: Agree with your concerns, but an Adobe creation tool will already work more or less, and <a href="http://www.bookx.org" rel="nofollow">BookX</a> and a possible "Save as" in Open Office could also help. As for large publishers, it's a question of just asking the conversion houses to add another format to the list. With the clout of the IDPF, hopefully "just another" will be the main show in time---especially after the final, green-colored logo appears to include DRMed books, which the big boys insist on. No overnight miracle promised. One key would be to get hardware makers to bundle software that was IDPF-compatible. Thanks. David Rob re logo: Agree with your concerns, but an Adobe creation tool will already work more or less, and BookX and a possible “Save as” in Open Office could also help. As for large publishers, it’s a question of just asking the conversion houses to add another format to the list. With the clout of the IDPF, hopefully “just another” will be the main show in time—especially after the final, green-colored logo appears to include DRMed books, which the big boys insist on. No overnight miracle promised. One key would be to get hardware makers to bundle software that was IDPF-compatible. Thanks. David

]]> By: Rob Preece http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-503618 Rob Preece Wed, 22 Aug 2007 18:45:24 +0000 http://www.teleread.org/blog/?p=6984#comment-503618 I like the idea of a 'IDPF inside' logo. Before we go too crazy on this, I think we need a couple more things. First, we need some way to read them. Hopefully some of the new readers coming out will take care of this. Second, we need a free word (or OpenOffice) macro to generate them, or a free program like the Mobipocket creator. Microsoft offers a free word macro to produce Microsoft Reader documents. Mobipocket's creator is free. And there's a nice 'save as' in Open Office that will create HTML, PDF and Palm DOC files. I really don't mind overhanging the market with IDPF products that no-one can read (yet), but I sure don't want to have to pay a lot or have to hand-code XML to do it. Rob Preece Publisher, www.BooksForABuck.com I like the idea of a ‘IDPF inside’ logo. Before we go too crazy on this, I think we need a couple more things. First, we need some way to read them. Hopefully some of the new readers coming out will take care of this. Second, we need a free word (or OpenOffice) macro to generate them, or a free program like the Mobipocket creator. Microsoft offers a free word macro to produce Microsoft Reader documents. Mobipocket’s creator is free. And there’s a nice ’save as’ in Open Office that will create HTML, PDF and Palm DOC files. I really don’t mind overhanging the market with IDPF products that no-one can read (yet), but I sure don’t want to have to pay a lot or have to hand-code XML to do it.

Rob Preece
Publisher, http://www.BooksForABuck.com

]]> By: David Rothman http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-503389 David Rothman Wed, 22 Aug 2007 12:29:02 +0000 http://www.teleread.org/blog/?p=6984#comment-503389 Branko: Thanks for helping me make my point! You write that the IDPF "can raise all the brand awareness it wants, if its e-books do not work with my device, I am going to be an unhappy customer, and associate the IDPF brand with a malfunctioning product." Exactly! IDPF is hoping for a validator for use with the standard, and I can also see it encouraging or requiring other forms of QC by software vendors. Thanks. David Branko: Thanks for helping me make my point! You write that the IDPF “can raise all the brand awareness it wants, if its e-books do not work with my device, I am going to be an unhappy customer, and associate the IDPF brand with a malfunctioning product.” Exactly! IDPF is hoping for a validator for use with the standard, and I can also see it encouraging or requiring other forms of QC by software vendors. Thanks. David

]]> By: Branko Collin http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-503340 Branko Collin Wed, 22 Aug 2007 10:37:39 +0000 http://www.teleread.org/blog/?p=6984#comment-503340 "<i>Presence of a well-regarded brand name increases the chances of a working computer product.</i>" Hardly. There is no “Joe’s Chip factory.” There are only three or four important players in the CPU market, and none of them make CPUs that regularly crash your "computer product". And <em>that</em>, I am willing to bet, is precisely why Intel is putting these ugly stickers everywhere: your computer works regardless of who the CPU manufacturer was. Intel cannot convince people to specifically ask for their product as long as nobody knows their brand name, and as long as their competitors' products are so good that no consumer is going to investigate whether they should perhaps switch CPU manufacturers. Intel cannot change the former, but it can do something about the latter. I don't know how this pans out for your IDPF comparison. One more thing: the important thing to take away from this is that CPU manufacturers have interoperability standards. IDPF can raise all the brand awareness it wants, if its e-books do not work with my device, I am going to be an unhappy customer, and associate the IDPF brand with a malfunctioning product. First fix your product, then work on your brand. “Presence of a well-regarded brand name increases the chances of a working computer product.”

Hardly. There is no “Joe’s Chip factory.” There are only three or four important players in the CPU market, and none of them make CPUs that regularly crash your “computer product”.

And that, I am willing to bet, is precisely why Intel is putting these ugly stickers everywhere: your computer works regardless of who the CPU manufacturer was. Intel cannot convince people to specifically ask for their product as long as nobody knows their brand name, and as long as their competitors’ products are so good that no consumer is going to investigate whether they should perhaps switch CPU manufacturers. Intel cannot change the former, but it can do something about the latter.

I don’t know how this pans out for your IDPF comparison.

One more thing: the important thing to take away from this is that CPU manufacturers have interoperability standards. IDPF can raise all the brand awareness it wants, if its e-books do not work with my device, I am going to be an unhappy customer, and associate the IDPF brand with a malfunctioning product. First fix your product, then work on your brand.

]]> By: David Rothman http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-502795 David Rothman Tue, 21 Aug 2007 22:14:16 +0000 http://www.teleread.org/blog/?p=6984#comment-502795 Tamas: Great ideas--I'd in fact been thinking myself of a contest (except that the IDPF and a design school might co-sponsor it). That said, the mere existence of a logo would be a real triumph for the core format. Thanks. David Tamas: Great ideas–I’d in fact been thinking myself of a contest (except that the IDPF and a design school might co-sponsor it). That said, the mere existence of a logo would be a real triumph for the core format. Thanks. David

]]> By: Tamas Simon http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-502580 Tamas Simon Tue, 21 Aug 2007 16:45:48 +0000 http://www.teleread.org/blog/?p=6984#comment-502580 I think non-DRMed ebooks will be the choice of mostly the self-published books at first. Then hopefully publishers will be forced to follow. Keeping self-publishing in mind I'd suggest to rather have a CreativeCommons style logo, where little icons represent things. Icons can be provided for the followings: - .epub format - no DRM - document is proofread / copyedited - document is peer-reviewed Hey, David! why don't you host an .epub logo contest on TeleRead? If you can get IDPF to offer a proze for the winner, it would be even better... I think non-DRMed ebooks will be the choice of mostly the self-published books at first.
Then hopefully publishers will be forced to follow.

Keeping self-publishing in mind I’d suggest to rather have a CreativeCommons style logo, where little icons represent things.

Icons can be provided for the followings:
- .epub format
- no DRM
- document is proofread / copyedited
- document is peer-reviewed

Hey, David! why don’t you host an .epub logo contest on TeleRead?
If you can get IDPF to offer a proze for the winner, it would be even better…

]]> By: David Rothman http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-502493 David Rothman Tue, 21 Aug 2007 14:02:06 +0000 http://www.teleread.org/blog/?p=6984#comment-502493 Branko: Thanks for the feedback. "Intel" means more than "Joe's Chip Iactory." Presence of a well-regarded brand name increases the chances of a working computer product. Will do a tweak to make sure my point comes through, but I think the connection is already pretty strong. - David Branko: Thanks for the feedback. “Intel” means more than “Joe’s Chip Iactory.” Presence of a well-regarded brand name increases the chances of a working computer product. Will do a tweak to make sure my point comes through, but I think the connection is already pretty strong. – David

]]> By: Branko Collin http://www.teleread.org/2007/08/21/billions-of-dollars-from-intel-inside-how-the-idpf-could-learn-from-the-world-famous-chip-logo/comment-page-1/#comment-502489 Branko Collin Tue, 21 Aug 2007 13:57:24 +0000 http://www.teleread.org/blog/?p=6984#comment-502489 "<i>Imagine all the billions of dollars of hardware that Intel has moved with its “Intel Inside” logo. Consumers want simplicity, the assurance that their computer-related products will just work.</i>" I am confused here. What does the second sentence have to do with the first? “Imagine all the billions of dollars of hardware that Intel has moved with its “Intel Inside” logo. Consumers want simplicity, the assurance that their computer-related products will just work.”

I am confused here. What does the second sentence have to do with the first?

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