‘How Does a Bestseller Happen? A Case Study in Hitting #1 on The New York Times’
“Little over a week ago, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list!…How is this possible? How could a book from a first-time author—with no offline advertising or PR—hit both of these lists and stick for three months and counting? The book was turned down by 13 of 14 editors, and the president of one large book wholesaler even sent me PDFs on historical stats to ‘reset my expectation’—it could never be a bestseller.” – From author Tim Ferris’s explanation in the Huffington Post.
Among the tips: Get close to the blogosphere and play to the interests there. Presumably a catchy title, like Ferris’s, will help, too.
August 22nd, 2007 at 3:38 pm
[...] (via David Rothman) [...]
January 15th, 2009 at 6:14 pm
You ready for this
The 4-Hour Work Week WIKI has launched last night around 11pm and already has hundreds of visitors and dozens of high-quality edits.