Comments on: 16 million regular e-book downloaders possible in a few years, Fairfield Research predicts http://www.teleread.org/2008/02/20/16-million-regular-e-book-downloaders-possible-in-a-few-years-fairfield-research-predicts/ News & views on e-books, libraries, publishing and related topics Sun, 08 Nov 2009 03:38:33 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: David Rothman http://www.teleread.org/2008/02/20/16-million-regular-e-book-downloaders-possible-in-a-few-years-fairfield-research-predicts/comment-page-1/#comment-720556 David Rothman Thu, 21 Feb 2008 14:59:57 +0000 http://www.teleread.org/blog/2008/02/20/16-million-regular-e-book-downloaders-possible-in-a-few-years-fairfield-research-predicts/#comment-720556 Timothy: Helpful comments, thanks. I agree that the language is tricky. In fairness to the report, which, no, I still haven't seen, I would note that it reportedly talks about "regular" downloads. Let's hope that would mean more than just $5 a year per consumer. Thanks. David Timothy: Helpful comments, thanks. I agree that the language is tricky. In fairness to the report, which, no, I still haven’t seen, I would note that it reportedly talks about “regular” downloads. Let’s hope that would mean more than just $5 a year per consumer. Thanks. David

]]> By: Timothy Murray http://www.teleread.org/2008/02/20/16-million-regular-e-book-downloaders-possible-in-a-few-years-fairfield-research-predicts/comment-page-1/#comment-720093 Timothy Murray Wed, 20 Feb 2008 16:55:28 +0000 http://www.teleread.org/blog/2008/02/20/16-million-regular-e-book-downloaders-possible-in-a-few-years-fairfield-research-predicts/#comment-720093 David, Were you able to read the actual study? I did not find it. This looks like a cleverly worded farce to me. And if it is accurate the 6.8 million customers estimated would account for $5 per year per customer of wholesale value based on the IDPF results for 2007. The preference for buying not renting is similar to what we saw with music. But what is with the convoluted language describing the device choices? If I read it correctly the question was worded is some way that said: "if you can not print the content then would you rather read the content on BlackBerry or a Kindle?" Which might has well have been if the content is protected by DRM would you use a device compatible with the DRM scheme to read it. Not having the questions asked or the results in front of me I dismiss this as wholly ridiculous. Timothy Murray Manager Electronic Publishing Development Cambridge University Press David,

Were you able to read the actual study? I did not find it. This looks like a cleverly worded farce to me. And if it is accurate the 6.8 million customers estimated would account for $5 per year per customer of wholesale value based on the IDPF results for 2007.

The preference for buying not renting is similar to what we saw with music. But what is with the convoluted language describing the device choices? If I read it correctly the question was worded is some way that said: “if you can not print the content then would you rather read the content on BlackBerry or a Kindle?” Which might has well have been if the content is protected by DRM would you use a device compatible with the DRM scheme to read it.

Not having the questions asked or the results in front of me I dismiss this as wholly ridiculous.

Timothy Murray
Manager Electronic Publishing Development
Cambridge University Press

]]>