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	<title>Comments on: Hooray! Campaign to &#8216;de-geekify&#8217; Drupal. E-book publishing wrinkles ahead? Opp for .epub?</title>
	<atom:link href="http://www.teleread.org/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.teleread.org/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/</link>
	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
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		<title>By: Matthew Fairtlough</title>
		<link>http://www.teleread.org/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/comment-page-1/#comment-1137188</link>
		<dc:creator>Matthew Fairtlough</dc:creator>
		<pubDate>Fri, 28 Aug 2009 13:52:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/#comment-1137188</guid>
		<description>We are about to build a new data-driven website.  I think Drupal 6.x [7.x?] is the best CMS to use. We currently pay for ebook hosting via iPublish central.  I&#039;m looking for an os solution that can be integrated with Drupal but which also gives access to ebook widgets such as provided by iPublish or Scribd.  Is there any reasonable chance of reproducing their features with epub format in Drupal?  If so, I&#039;d be very interested and would be a beta tester.</description>
		<content:encoded><![CDATA[<p>We are about to build a new data-driven website.  I think Drupal 6.x [7.x?] is the best CMS to use. We currently pay for ebook hosting via iPublish central.  I&#8217;m looking for an os solution that can be integrated with Drupal but which also gives access to ebook widgets such as provided by iPublish or Scribd.  Is there any reasonable chance of reproducing their features with epub format in Drupal?  If so, I&#8217;d be very interested and would be a beta tester.</p>
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		<title>By: Brad Felix</title>
		<link>http://www.teleread.org/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/comment-page-1/#comment-1021407</link>
		<dc:creator>Brad Felix</dc:creator>
		<pubDate>Sat, 14 Mar 2009 01:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/#comment-1021407</guid>
		<description>1 year later, but that is what we are doing with Drupal.  BTW they have some heavy focus on install profiles at this point as well.

Contact me if interested in epub format within Drupal.</description>
		<content:encoded><![CDATA[<p>1 year later, but that is what we are doing with Drupal.  BTW they have some heavy focus on install profiles at this point as well.</p>
<p>Contact me if interested in epub format within Drupal.</p>
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		<title>By: Robert Nagle</title>
		<link>http://www.teleread.org/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/comment-page-1/#comment-745168</link>
		<dc:creator>Robert Nagle</dc:creator>
		<pubDate>Thu, 27 Mar 2008 19:03:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/03/27/hooray-campaign-to-de-geekify-drupal-and-other-web-site-programs-e-book-publishing-possibilities-here-boost-for-epub/#comment-745168</guid>
		<description>CMS&#039;s have different functional needs depending on users and content type.  Look at Wordpress. Teleread has different needs than a portfolio blog or a promotional blog. It&#039;s time to stop relying on generic platforms and start customizing them to a specific kind of content. Up to now, these domain-specific functionality resides in plugins and extensions. But that gets unwieldy. If I&#039;m running a movie review blog, shouldn&#039;t embedded video and rating systems be part of the Wordpress&#039;s core functionality?  I anxiously await the arrival of niche CMSs. I think Drupal played with the concept of &lt;a href=&quot;http://drupal.org/project/Installation+profiles&quot; rel=&quot;nofollow&quot;&gt;Installation Profiles &lt;/a&gt;, but I don&#039;t think anything came from it. 

Here&#039;s what I found most interesting: 
&lt;blockquote&gt;Monetization can and should go beyond Google AdSense sharing - to any other affiliate network (Amazon, ShoppingAds, Kontera, etc.), or to a dedicated ad network all our own - perhaps through Google Ad Manager since they have a backfill of inventory at their disposal. OpenX, too - the flexibility to swap, built into the theme (dunno, maybe at some point it’ll flow easily within the CMS itself).

For accounting scalability, the member must provide their own account IDs. Essentially, the member receives x% of the impressions that come to any page s/he has created 100% of the content for - potentially adjustable after meeting certain criteria (points, etc.). Imagine leaving a comment in someone’s blog, answering their question, etc. and when that comment exists on a separate page on the system, the person who contributed the comment having a percentage of the ad inventory? No longer are they relegated to living in their own blog, but feeling like they’re getting something back by participating in the network and providing value. All with restrictions and relationships controlling the mechanisms. 
&lt;/blockquote&gt;



This idea of user deriving monetary benefit from the amount of traffic going to his territory is appealing. Youtube said they were going to reward User Generated Content (UGC) last year. Why is it taking so long? Does Google not have enough programmers? Or maybe they just don&#039;t have enough experience with online advertising? My guess: They did it only for good PR when in fact they had no plans to give contributors any revenue possibilities. Contrast that with companies like Revver which were giving UGC a piece of the pie from the start.</description>
		<content:encoded><![CDATA[<p>CMS&#8217;s have different functional needs depending on users and content type.  Look at Wordpress. Teleread has different needs than a portfolio blog or a promotional blog. It&#8217;s time to stop relying on generic platforms and start customizing them to a specific kind of content. Up to now, these domain-specific functionality resides in plugins and extensions. But that gets unwieldy. If I&#8217;m running a movie review blog, shouldn&#8217;t embedded video and rating systems be part of the Wordpress&#8217;s core functionality?  I anxiously await the arrival of niche CMSs. I think Drupal played with the concept of <a href="http://drupal.org/project/Installation+profiles" rel="nofollow">Installation Profiles </a>, but I don&#8217;t think anything came from it. </p>
<p>Here&#8217;s what I found most interesting: </p>
<blockquote><p>Monetization can and should go beyond Google AdSense sharing &#8211; to any other affiliate network (Amazon, ShoppingAds, Kontera, etc.), or to a dedicated ad network all our own &#8211; perhaps through Google Ad Manager since they have a backfill of inventory at their disposal. OpenX, too &#8211; the flexibility to swap, built into the theme (dunno, maybe at some point it’ll flow easily within the CMS itself).</p>
<p>For accounting scalability, the member must provide their own account IDs. Essentially, the member receives x% of the impressions that come to any page s/he has created 100% of the content for &#8211; potentially adjustable after meeting certain criteria (points, etc.). Imagine leaving a comment in someone’s blog, answering their question, etc. and when that comment exists on a separate page on the system, the person who contributed the comment having a percentage of the ad inventory? No longer are they relegated to living in their own blog, but feeling like they’re getting something back by participating in the network and providing value. All with restrictions and relationships controlling the mechanisms.
</p></blockquote>
<p>This idea of user deriving monetary benefit from the amount of traffic going to his territory is appealing. Youtube said they were going to reward User Generated Content (UGC) last year. Why is it taking so long? Does Google not have enough programmers? Or maybe they just don&#8217;t have enough experience with online advertising? My guess: They did it only for good PR when in fact they had no plans to give contributors any revenue possibilities. Contrast that with companies like Revver which were giving UGC a piece of the pie from the start.</p>
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