Comments on: Sony Style store’s $45 ‘promotional discount’ brings Reader price down to $255 http://www.teleread.org/2008/05/28/sony-style-stores-45-promotional-discount-bring-reader-price-down-to-255/ News & views on e-books, libraries, publishing and related topics Sun, 08 Nov 2009 03:38:33 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Aaron J. Walker http://www.teleread.org/2008/05/28/sony-style-stores-45-promotional-discount-bring-reader-price-down-to-255/comment-page-1/#comment-815038 Aaron J. Walker Wed, 28 May 2008 16:44:02 +0000 http://www.teleread.org/blog/2008/05/28/sony-style-stores-45-promotional-discount-bring-reader-price-down-to-255/#comment-815038 It's funny, before the Kindle price drop, I had noticed Amazon was advertising the Sony Reader for $269.99 at Amazon. I think it may be the other way around. Maybe Amazon was seeing Sony move more Readers than Kindles and, not being to lower the price of the Kindles that substantially (can you imagine the uproar?), figured it may be time for the normal gadget price drop. Price of the Sony Reader is still $299.99 at my local Best Buy though. Also, the Sony Reader has been out longer than the Kindle so Sony probably has even more price flexibility than Amazon at this point. It’s funny, before the Kindle price drop, I had noticed Amazon was advertising the Sony Reader for $269.99 at Amazon.

I think it may be the other way around.

Maybe Amazon was seeing Sony move more Readers than Kindles and, not being to lower the price of the Kindles that substantially (can you imagine the uproar?), figured it may be time for the normal gadget price drop.

Price of the Sony Reader is still $299.99 at my local Best Buy though.

Also, the Sony Reader has been out longer than the Kindle so Sony probably has even more price flexibility than Amazon at this point.

]]>