Comments on: Thoughts on eContent, Free Content and Pricing Model Options http://www.teleread.org/2009/04/06/thoughts-on-econtent-free-content-and-pricing-model-options/ News & views on e-books, libraries, publishing and related topics Sun, 21 Mar 2010 10:51:10 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: FrancisT http://www.teleread.org/2009/04/06/thoughts-on-econtent-free-content-and-pricing-model-options/comment-page-1/#comment-1033329 FrancisT Tue, 07 Apr 2009 10:45:48 +0000 http://www.teleread.org/2009/04/06/thoughts-on-econtent-free-content-and-pricing-model-options/#comment-1033329 The "Take the cost of a paperback, subtract out the cost for printing and distribution and you are left with royalties for the author and some markup for the publisher." comment is not I think saying that the publisher's added value should be paid for solely in the markup. What it is saying is that you take the expenses (editing, proofing, marketing) add the royalties, add markup and set price. Obviously if the book is published in paper and electronically then the expenses need to be split pro-rata based on anticipated sales volumes. The “Take the cost of a paperback, subtract out the cost for printing and distribution and you are left with royalties for the author and some markup for the publisher.” comment is not I think saying that the publisher’s added value should be paid for solely in the markup.

What it is saying is that you take the expenses (editing, proofing, marketing) add the royalties, add markup and set price. Obviously if the book is published in paper and electronically then the expenses need to be split pro-rata based on anticipated sales volumes.

]]> By: Steve Jordan http://www.teleread.org/2009/04/06/thoughts-on-econtent-free-content-and-pricing-model-options/comment-page-1/#comment-1032920 Steve Jordan Mon, 06 Apr 2009 15:39:37 +0000 http://www.teleread.org/2009/04/06/thoughts-on-econtent-free-content-and-pricing-model-options/#comment-1032920 I like sampling, as well as regular messages to subscribers or customers (daily seems excessive to me, as I know many people who would consider that annoying overkill, but I send out newsletters every few months). Additional free content is also a nice draw, so I try to add material to my site regularly, as well as looking for other sites I can contribute to. I'd recommend those to any online authors, to improve their standing in the community. I like sampling, as well as regular messages to subscribers or customers (daily seems excessive to me, as I know many people who would consider that annoying overkill, but I send out newsletters every few months).
Additional free content is also a nice draw, so I try to add material to my site regularly, as well as looking for other sites I can contribute to. I’d recommend those to any online authors, to improve their standing in the community.

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