Comments on: COOL-ER ereader at the show http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/ News & views on e-books, libraries, publishing and related topics Sat, 21 Nov 2009 20:01:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Steve Jordan http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/comment-page-1/#comment-1069018 Steve Jordan Sun, 31 May 2009 11:29:31 +0000 http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/#comment-1069018 Hey, you're dealing with what's essentially still a male-dominated industry... that apparently don't know how to study marketing data or demographics. No surprise they think scantily-clad women will sell <em>everything</em>--not to mention, they know providing non-famous eye-candy is <em>cheap</em>, and requires no real effort on their part. This is pretty typical of early efforts to sell almost anything, before companies put serious effort into really studying their target market, and trying to get really innovative in selling. (That's when you'll see sort-of-relevant authors and C-list actors, fancy multimedia presentations, and elaborate giveaways designed to drag customers in.) On the other hand... maybe they thought there would be some lesbians at the show... ;) Hey, you’re dealing with what’s essentially still a male-dominated industry… that apparently don’t know how to study marketing data or demographics. No surprise they think scantily-clad women will sell everything–not to mention, they know providing non-famous eye-candy is cheap, and requires no real effort on their part.

This is pretty typical of early efforts to sell almost anything, before companies put serious effort into really studying their target market, and trying to get really innovative in selling. (That’s when you’ll see sort-of-relevant authors and C-list actors, fancy multimedia presentations, and elaborate giveaways designed to drag customers in.)

On the other hand… maybe they thought there would be some lesbians at the show… ;)

]]> By: Ellen Hage http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/comment-page-1/#comment-1068541 Ellen Hage Sun, 31 May 2009 01:35:19 +0000 http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/#comment-1068541 Jane, I am with you. I keep seeing photos like this for tech related conferences/shows and I have to ask myself what century am I living in? Is it that women don't attend? Ellen Jane,

I am with you. I keep seeing photos like this for tech related conferences/shows and I have to ask myself what century am I living in? Is it that women don’t attend?

Ellen

]]> By: Jane http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/comment-page-1/#comment-1067564 Jane Fri, 29 May 2009 19:56:40 +0000 http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/#comment-1067564 Is the demographic of BEA largely males because womenin bathing suits rarely move other women to buy anything. Is the demographic of BEA largely males because womenin bathing suits rarely move other women to buy anything.

]]> By: Brad Vertrees http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/comment-page-1/#comment-1067228 Brad Vertrees Fri, 29 May 2009 15:33:26 +0000 http://www.teleread.org/2009/05/29/cool-er-ereader-at-the-show/#comment-1067228 Looks like a good ereader! Never thought I'd see the day when women in bathing suits would help promote ebook devices though. :-) I just hope they are right about ePub. Looks like a good ereader! Never thought I’d see the day when women in bathing suits would help promote ebook devices though. :-)

I just hope they are right about ePub.

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