Comments on: Facebook for localized book ads: You won’t ‘meet’ Sy Solomon on FB unless you’re Geographically Desirable

By: David Rothman

David Rothman — Fri, 05 Jun 2009 22:57:09 +0000

Thanks, Robin. Nice site you have.

Based on results so far, I’m abandoning the geographical approach for now, but I have some other tricks up my sleeve and am sticking with Facebook.

If nothing else, given ease of tweaking ads, it’s a good way to experiment to see what works.

Meanwhile I’m grateful that I can pay by click.

Additional Facebook observations and tips welcome from you and others.

Thanks for checking in!

David

P.S. Turns out that I may have been appealing to interests separately from geography. The Facebook interface is a little confusing about “and” vs. “or.” No harm done.

By: Robin McGuire

Robin McGuire — Fri, 05 Jun 2009 15:26:29 +0000

We use Facebook to specify undergraduate science students driving them to a website, http://www.nature.com/scitable. It has been very effective. You are correct word of mouth is the best viral method and using Facebook has helped in that regard as well. It is a combination of marketing efforts that best supports any product.

By: David Rothman

David Rothman — Fri, 05 Jun 2009 13:24:52 +0000

Will do, Rob–thanks very much for your interest. As noted, I agree this isn’t the most efficient use of money, but I’m keeping the expense down. David

By: Rob Preece, Publisher

Rob Preece, Publisher — Fri, 05 Jun 2009 13:02:25 +0000

Keep us posted on how that works. Sounds like a fairly expensive per-click option.

Rob Preece