Barnes & Noble gets iPhone App
By Paul Biba
From the Publishers Weekly daily email report:
B&N president William Lynch said the company launched the app based on the growth it has seen over the past year in its mobile traffic. With the app, he said, users can access “exclusive content and customer reviews, as well as information about the more than 50,000 events in our stores.” They can also purchase items, view B&N Recommends lists, watch video interviews with authors and access other features of BN.com. Thanks to a partnership with LinkMe Mobile from Evryx Technologies, Inc. and Spotlight Mobile, Inc., customers can use their iPhone or iPod touch cameras to snap a photo of a book’s front cover and get product details, editorial reviews and customer ratings.
B&N president William Lynch said the company launched the app based on the growth it has seen over the past year in its mobile traffic. With the app, he said, users can access “exclusive content and customer reviews, as well as information about the more than 50,000 events in our stores.” They can also purchase items, view B&N Recommends lists, watch video interviews with authors and access other features of BN.com. Thanks to a partnership with LinkMe Mobile from Evryx Technologies, Inc. and Spotlight Mobile, Inc., customers can use their iPhone or iPod touch cameras to snap a photo of a book’s front cover and get product details, editorial reviews and customer ratings.












June 29th, 2009 at 1:50 pm
So how long will it be before they add signage to their shelves to say that a book on display is also available as an e-book?
June 29th, 2009 at 3:54 pm
This must be a missive from the future. Unless someone can tell me where to get an iPod Touch with a camera?
So… didn’t they just buy FictionWise? Does that mean I can buy a book using this app and then go to Fictionwise download an ebook copy to read in eReader? (Sort of like some DVD’s come with “digital copies” of movies for use on DMP’s though hopefully not for too much $$)
June 29th, 2009 at 9:18 pm
this is not an ebook reading app, it provides info on print books and store events, author signings, etc. read the original article carefully.
June 30th, 2009 at 7:20 am
Hmm.. I certainly didn’t say it was an ebook reading app.
I guess I wasn’t clear enough, though I did mention using eReader – I was wondering if it was/will be a pbook purchasing app that might be tied into the Fictionwise store so I could ALSO get eBook copies of pbooks I purchased to later use in eReader.
June 30th, 2009 at 8:59 am
Sorry i misunderstood you. Publishers consider ebooks and print books to be separate items right now and generally are not allowing that kind of bundling.