Ebook site in China – Digital Publishing Online
By Paul Biba
A big THANK YOU to Tiffany Wong—cofounder of Aldiko–for sending me the following email. If anyone else has overseas news that is interesting to us all, please send it to me. :
I know you want to have international coverage on Teleread, here is a Chinese site called “Digital Publishing Online” (translated to English). They cover both Chinese and foreign news on the topics of digital publishing and reading. (http://www.epuber.com/)
Actually today they have an interesting article about the current situation/development of mobile publishing and mobile readiing in China. Here is the link of the official article: http://www.epuber.com/?p=4301. After translating to English by Google translator, the link is http://74.125.95.132/translate_c?hl=en&langpair=zh-CN|en&u=http://www.epuber.com/%3Fp%3D4301&rurl=translate.google.com&usg=ALkJrhgxUZxNiBnSM9fsOHW7MYcVihOg3g
It is a very long article, and the most interesting part I found is the second part when they talked about 3G operators in China playing a very strong role in integrating the industry chain, between content providers and ereader manufacturers. [Edited slightly:] “Chinese ereader manufacturers are eager to imitate the Amazon Kindle model, but according to the article, “operators will not encourage the purchase of the contents of terminal manufacturers—terminal manufacturers can do the final end. China Telecom is to build a platform, although the terminal manufacturers are to use the content of the driving forces to seize the market, but it is pre-market hot stage, operators will eventually master the content and the entire business chain.”
“China Telecom and China Mobile are to build e-reading is the most important platform for integration of content and formulation of e-reading to download their proprietary formats. Like Amazon kindle, and Apple with iPod, the telecom operators, together with the proprietary formats of the reader software and terminal equipment are bound to ensure that the contents of the copyright and billing.”
Another interesting part is the purchasing experience. When one buys books, instead of billing to his/her credit card directly, 3G operator will bill it on his/her phone bill. According to the article, “Integration of mobile operators to the industry chain has a unique advantage. On the one hand, operators can pay for a natural solution to the problem, with foreign credit card payment through different operators in the electronic reader can bind themselves above the SIM card, mobile phone calls and traffic billing; On the other hand, telecom operators on both sides of the industry chain will be players—terminal manufacturers and content providers have a strong and attractive appeal.”
I have to admitted that the Google translation is not so good, the Chinese version is much better. However, the English version can give you at least some ideas about the article. If there is any particular part that you want me to translate for you, please feel free to let me know.
Hope it is useful.
Tiffany Wong
Co-founder-Aldiko
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