Comments on: Amazon preparing to put ads in books? Turn ‘em into billboards? http://www.teleread.org/2009/07/05/amazon-preparing-to-put-ads-in-books-turn-em-into-billboards/ News & views on e-books, libraries, publishing and related topics Sat, 21 Nov 2009 22:40:27 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Vicki http://www.teleread.org/2009/07/05/amazon-preparing-to-put-ads-in-books-turn-em-into-billboards/comment-page-1/#comment-1095499 Vicki Mon, 06 Jul 2009 02:53:05 +0000 http://www.teleread.org/2009/07/05/amazon-preparing-to-put-ads-in-books-turn-em-into-billboards/#comment-1095499 This is right up there on the list of the stupidist things I've ever heard. Seriously. Inserting ads into fiction WILL NOT WORK. Reading fiction is an immersive experience that's harder to achieve than with television. You have to create the entire world of the book in your head. Breaking that world to shove ads at me is going to make me very angry. I watch movies either in a theater or on DVD. Anybody think Hollywood is going to put ads in the middle of movies in either place any time soon? Amazon is prefectly free to put ads in their books. Just as I am perfectly free to never buy another ebook from them. This is right up there on the list of the stupidist things I’ve ever heard. Seriously. Inserting ads into fiction WILL NOT WORK.

Reading fiction is an immersive experience that’s harder to achieve than with television. You have to create the entire world of the book in your head. Breaking that world to shove ads at me is going to make me very angry.

I watch movies either in a theater or on DVD. Anybody think Hollywood is going to put ads in the middle of movies in either place any time soon?

Amazon is prefectly free to put ads in their books. Just as I am perfectly free to never buy another ebook from them.

]]> By: -Andy- http://www.teleread.org/2009/07/05/amazon-preparing-to-put-ads-in-books-turn-em-into-billboards/comment-page-1/#comment-1095250 -Andy- Sun, 05 Jul 2009 18:23:31 +0000 http://www.teleread.org/2009/07/05/amazon-preparing-to-put-ads-in-books-turn-em-into-billboards/#comment-1095250 Sounds like dynamic product placement. At least the ads wouldn't become dated like they do in tv shows and movies. And as long as they aren't obtrusive. I do have to wonder how long it would take for someone to hack the Kindle or other ebook device to block ads, much in the same way you can use ad-block software with Firefox and most other modern web browsers. And how long after that that the "hacker" gets slapped with a DMCA violation. Sounds like dynamic product placement. At least the ads wouldn’t become dated like they do in tv shows and movies. And as long as they aren’t obtrusive.

I do have to wonder how long it would take for someone to hack the Kindle or other ebook device to block ads, much in the same way you can use ad-block software with Firefox and most other modern web browsers. And how long after that that the “hacker” gets slapped with a DMCA violation.

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