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July 17th, 2009

$50K-$75K to promote your midlist e-book—if OR buys it

By David Rothman

OR Books from OR Books on Vimeo.

You already know about OR books. It plans to avoid middle people such as distributors by playing up e-books and POD titles.

Now get this. The company says it will use the savings to spend $50K-$75K to promote midlist books.

What do you think, gang?

Check out more from Crain’s New York and Eoin Purcell. Above video offers OR founders’ comments on the very-much-broken publishing industry.

Technorati Tags: OR Books

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Posted in E-books and all that, e-book, e-book economics, e-books, e-books and other digipubs, ebook publishing, ebooks | Permanent link |

This entry was posted on Friday, July 17th, 2009 at 9:12 am and is filed under E-books and all that, e-book, e-book economics, e-books, e-books and other digipubs, ebook publishing, ebooks. . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Also, please note that if you're commenting for the first time, your remarks will be held for moderation. If you still have problems, email TeleRead Co-Editor Paul Biba. Pinging is currently not allowed.

One Response to “$50K-$75K to promote your midlist e-book—if OR buys it”

Mike Cane Says:
July 17th, 2009 at 12:29 pm

Well, I guess this will be one of the first eBook Bubble companies to go pop.

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