TeleRead: Bring the E-Books Home

News & views on e-books, libraries, publishing and related topics
September 30th, 2009

App ballyhoo site from Apple disses e-books

By David Rothman

imageApple’s new Apps for Everything site comes with categories ranging from Apps for Cooks to Apps for Working Out.

But I don’t see an e-book category, not even a subcategory within Apps for Fun and Games.

What the devil? Is this part of Steve Jobs’ master plan to con us into thinking that Apple won’t do e-books—-which I’m convinced it will, indirectly, though a multiuse tablet?

imageCome think of it, didn’t Apple promote an e-book app in a TV commercial?

Wait. There is an e-book mention within Apps for Everything, but it’s hidden within Apps for Keeping Current—merely a link to the popular Stanza app. I also see a few items within Apps for Students. But what about major AWOL e-book apps, including the one for Kindle e-books? If I were Amazon or eReader or B&N or Shortcovers, etc., I’d get on the phone now to the comatose marketers at Apple.

(Via Techmeme.)

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