TeleRead: Bring the E-Books Home

News & views on e-books, libraries, publishing and related topics
October 23rd, 2009

Why B&N called it the Nook: Maybe because they’re Dr. Seuss fans

By Court Merrigan

image David and others may see some double entendre in Barnes & Noble’s new Nook<, but not me.

Maybe I’m just hopelessly naïve, but not only does the Book Nook in my hometown represent my earliest childhood memory of a bookstore, but I also have a two-year old in my house.  So naturally the first thing that came to my mind was Dr. Seuss:

    We took a look.

    We saw a Nook.

    On his head he had a hook.

    On his head he had a book …

(I didn’t have to Google that quote, I’ll have you know.  No, I have the entirety of One Fish Two Fish Red Fish Blue Fish memorized.) 

Think the Marketing folks in at B & N are big Seuss fans?

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6 Responses to “Why B&N called it the Nook: Maybe because they’re Dr. Seuss fans”

  1. It might explain a lot… though you’d think the “nookie” connection would have warned them away from it (you should see the MobileRead comments on that). Personally, I think they should have done a lot more work figuring out what they were gonna call it…

  2. Yes, one would think so … but at least we get a kick out of it.

  3. I thought of that too, very funny.

    Of course, a nook can’t read, so a nook can’t cook, so what good to a nook is a hook cook book.

  4. I don’t know Dr. Seuss (started to learn English as a teenager), so my interpretation was even simpler: Book stands for Barnes, Nook stands for Noble.

  5. Actually they gave a list to some of their employees and had them vote on the one they like the most and asked them to tell them why. The other names were even more horrible.

  6. You’re telling us “Nook” was the winning vote… by the employees?

    I may be ill…

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