Internet marketing of books and ebooks – New Zealand
By Paul Biba
For those of you reading this in New Zealand, just a reminder of an interesting seminar to be held on December 2 (or as you say 2 December). It will be led by Random House of Canada’s Heather Sanderson and will cover:
· How the internet is changing book marketing
· How to build a global online publishing business from New Zealand
· How to use social networking and online community-building to market books and ebooks
· Email list-building strategies: Why great lists can (still) be your best marketing asset
· What makes Amazon the world’s most successful bookseller and what you can learn from them
· How Search Engine Optimisation and web analytics help you attract visitors and measure success of campaigns
· Plus numerous case studies, examples and ideas to learn from and try in your own business
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