Professional and scholarly ebooks account for 3 times the rest of the ebook market combined
By Paul Biba
That’s what Al Greco, Professor of Marketing at Fordham University Graduate School of Business Administration, says after much research. The following are some of his figures and you can read the full article here:
book publishing (print and electronic) in the US is a $35 billion dollar industry. This year, he forecasts that ebooks will account for 5% of that revenue, or $1.76 billion. Of that $1.76 billion, trade books account for 8.6%, or $151 million; K-12 accounts for 8.1% ($143 million); higher education accounts for 6.9% ($122 million); and university presses account for 0.4% ($7.7 million). Professional and scholarly publishing titles represent 75.9% of the US ebook market, or $1.33 billion.
Thanks to Resource Shelf for the link.
November 25th, 2009 at 1:30 pm
It would be interested to see how much of that revenue is related to ereaders, i have a fealing that a lot of people is going to be surprised as how much of this revenue comes from sale of text that never will hit a e-ink screen, or be read on a dedicated e-reader.
I would not be surprised if it’s a relative small percentage even for mass market publications