Comments on: Selling Business Ebooks: Aaron Wall reveals his secrets http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/ News & views on e-books, libraries, publishing and related topics Sat, 17 May 2008 13:13:51 +0000 http://wordpress.org/?v=2.3.3 By: Rex Harris http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-740064 Rex Harris Wed, 19 Mar 2008 21:20:40 +0000 http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-740064 I'm a fan of ebooks that are written correctly. I'm not a fan of ebooks that are written just for advertising and promotional purposes. As a personal mentor to home business owners and multi-level marketers, I find that the best ebooks are best studied as a group with shared input and feedback. Our group, for example, is currently studying The Master Key System. People are getting more out of that because memory retention is better when active discussion takes place! Thanks for a great blog! I’m a fan of ebooks that are written correctly. I’m not a fan of ebooks that are written just for advertising and promotional purposes.

As a personal mentor to home business owners and multi-level marketers, I find that the best ebooks are best studied as a group with shared input and feedback. Our group, for example, is currently studying The Master Key System.

People are getting more out of that because memory retention is better when active discussion takes place!

Thanks for a great blog!

]]> By: aaron wall http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-718592 aaron wall Mon, 18 Feb 2008 11:18:32 +0000 http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-718592 >(although in the last few years, the editions have not changed as much) That is the part where the book container / model starts to fall apart when compared to subscription based business models. >(although in the last few years, the editions have not changed as much)

That is the part where the book container / model starts to fall apart when compared to subscription based business models.

]]> By: Robert Nagle http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-716462 Robert Nagle Fri, 15 Feb 2008 13:56:43 +0000 http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-716462 One effect of ebooks and digitalization might be authors trying to create a "growing book" rather than a new book every few years (especially when its value grows with updates). I'm thinking of Bolles' What Color is my Parachute, which has a new edition each year --and golly gee, each year's edition has genuine differences from previous editions (although in the last few years, the editions have not changed as much). One effect of ebooks and digitalization might be authors trying to create a “growing book” rather than a new book every few years (especially when its value grows with updates). I’m thinking of Bolles’ What Color is my Parachute, which has a new edition each year –and golly gee, each year’s edition has genuine differences from previous editions (although in the last few years, the editions have not changed as much).

]]> By: aaron wall http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-715946 aaron wall Fri, 15 Feb 2008 00:01:32 +0000 http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-715946 I almost forgot this last one .5) Since the people who share information for free typically have higher perceived value, and since video is often seen as a higher value medium, ... the people who leverage those 2 will be able to charge more. Since Google's ads (and many other types of ad buys and affiliate partnerships) are based on market efficiency, the person with the better business model keeps winning affiliates and exposure at the expense of the thinner sites using more traditional models. And the person charging more gets higher quality customers. Plus look how cheap most books are compared the their quality (as I think this limits how much you can charge for ebooks, at least to some extent). Amazing life-changing books can be bought for $15 on Amazon.com. In that environment it gets hard to charge $500 for an ebook, but you could charge $500 for a video training system. I almost forgot this last one
.5) Since the people who share information for free typically have higher perceived value, and since video is often seen as a higher value medium, … the people who leverage those 2 will be able to charge more. Since Google’s ads (and many other types of ad buys and affiliate partnerships) are based on market efficiency, the person with the better business model keeps winning affiliates and exposure at the expense of the thinner sites using more traditional models. And the person charging more gets higher quality customers. Plus look how cheap most books are compared the their quality (as I think this limits how much you can charge for ebooks, at least to some extent). Amazing life-changing books can be bought for $15 on Amazon.com. In that environment it gets hard to charge $500 for an ebook, but you could charge $500 for a video training system.

]]> By: aaron wall http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-715942 aaron wall Thu, 14 Feb 2008 23:55:30 +0000 http://www.teleread.org/blog/2008/02/14/wall-on-ebooks/#comment-715942 Thanks for the mention and the great post Robert. From my perspective there are 4 pieces to this part >(By quality, I think Wall is referring not to content quality but SEO value according to google’s algorithm). 1.) In internet marketing a lot of the information is garbage. Affiliate marketing ebooks with watered down information and chuck full of affiliate links to upsell you into 50 different products you don't need. Some merchants even give affiliates ebooks to promote their products, and the ebook is nothing more than a salesletter in disguise. 2.) Even if some of the ebooks in group 1 contained some amount of basic truth to them, they are rarely updated. As the field becomes more about preselling an experienc, building trust, establishing relationshps, and getting word of mouth coverage, some internet marketing products are still telling you to use blog spam or forum spam or that AdoWords is simple, easy, and free money. 3.) I put 10,0000+ hours of work into building up my blog, studying the field of SEO, and helping people via email. That allows me to create a sustainable product that keeps selling. Many internet marketing based business models for information products are marketed via hollow hype and don't have any content to back them up. 4.) Since it is so easy to clone someone's look and feel, and because there are few internet marketing websites selling ebooks with a backdrop of useful information, many people sell books on how to do topic x long before they knew how to do topic x and long before they had much experience in topic x. Honestly the first copy of my book was nowhere near as good as it could have been, but I thought it was great back then with the knowledge that I then had. Thanks for the mention and the great post Robert.

From my perspective there are 4 pieces to this part

>(By quality, I think Wall is referring not to content quality but SEO value according to google’s algorithm).

1.) In internet marketing a lot of the information is garbage. Affiliate marketing ebooks with watered down information and chuck full of affiliate links to upsell you into 50 different products you don’t need. Some merchants even give affiliates ebooks to promote their products, and the ebook is nothing more than a salesletter in disguise.
2.) Even if some of the ebooks in group 1 contained some amount of basic truth to them, they are rarely updated. As the field becomes more about preselling an experienc, building trust, establishing relationshps, and getting word of mouth coverage, some internet marketing products are still telling you to use blog spam or forum spam or that AdoWords is simple, easy, and free money.
3.) I put 10,0000+ hours of work into building up my blog, studying the field of SEO, and helping people via email. That allows me to create a sustainable product that keeps selling. Many internet marketing based business models for information products are marketed via hollow hype and don’t have any content to back them up.
4.) Since it is so easy to clone someone’s look and feel, and because there are few internet marketing websites selling ebooks with a backdrop of useful information, many people sell books on how to do topic x long before they knew how to do topic x and long before they had much experience in topic x. Honestly the first copy of my book was nowhere near as good as it could have been, but I thought it was great back then with the knowledge that I then had.

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