Here’s what I found most interesting:

Monetization can and should go beyond Google AdSense sharing - to any other affiliate network (Amazon, ShoppingAds, Kontera, etc.), or to a dedicated ad network all our own - perhaps through Google Ad Manager since they have a backfill of inventory at their disposal. OpenX, too - the flexibility to swap, built into the theme (dunno, maybe at some point it’ll flow easily within the CMS itself).

For accounting scalability, the member must provide their own account IDs. Essentially, the member receives x% of the impressions that come to any page s/he has created 100% of the content for - potentially adjustable after meeting certain criteria (points, etc.). Imagine leaving a comment in someone’s blog, answering their question, etc. and when that comment exists on a separate page on the system, the person who contributed the comment having a percentage of the ad inventory? No longer are they relegated to living in their own blog, but feeling like they’re getting something back by participating in the network and providing value. All with restrictions and relationships controlling the mechanisms.

This idea of user deriving monetary benefit from the amount of traffic going to his territory is appealing. Youtube said they were going to reward User Generated Content (UGC) last year. Why is it taking so long? Does Google not have enough programmers? Or maybe they just don’t have enough experience with online advertising? My guess: They did it only for good PR when in fact they had no plans to give contributors any revenue possibilities. Contrast that with companies like Revver which were giving UGC a piece of the pie from the start.