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	<title>Comments on: Google ads coming to Project Gutenberg? Good move! Next: Letting PG, not Michael Hart, own the trademark?</title>
	<link>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/</link>
	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
	<pubDate>Sat, 17 May 2008 04:58:34 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
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		<title>By: David Rothman</title>
		<link>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-790215</link>
		<dc:creator>David Rothman</dc:creator>
		<pubDate>Wed, 07 May 2008 15:03:17 +0000</pubDate>
		<guid>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-790215</guid>
		<description>Mike, thanks for the feedback and for caring about this important issue. People seem rather accepting of the current ad for the Cybook Gen3 (anyone else disagree?), but, yes, I don't want to go overboard with images.

Please note that text links also can be ugly. 

As for PG, it has many many good points, but I don't think design is one of the group's strengths. Let's hope PG shows restrain in use of the ads.

Thanks,
David</description>
		<content:encoded><![CDATA[<p>Mike, thanks for the feedback and for caring about this important issue. People seem rather accepting of the current ad for the Cybook Gen3 (anyone else disagree?), but, yes, I don&#8217;t want to go overboard with images.</p>
<p>Please note that text links also can be ugly. </p>
<p>As for PG, it has many many good points, but I don&#8217;t think design is one of the group&#8217;s strengths. Let&#8217;s hope PG shows restrain in use of the ads.</p>
<p>Thanks,<br />
David</p>
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		<title>By: Mike Cook</title>
		<link>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-789968</link>
		<dc:creator>Mike Cook</dc:creator>
		<pubDate>Wed, 07 May 2008 10:31:07 +0000</pubDate>
		<guid>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-789968</guid>
		<description>I remember sometime ago you mentioned the possibility of advertising here on TeleRead, therefore I will aim my comments at both PG and yourself.
 
I truly hope that Google Ads will NOT be used. Okay, for high traffic sites we can't deny they bring in the money, but the question I want to ask you is this; have you ever seen a site using Google ads that looks nice? I've only ever seen one, and that was more interesting than nice.

(I work as an Affiliate Manager, so I get to see a lot of affiliate sites.)

My advice to both TeleRead and PG is to use text links, forget banners, forget Google Ads. In context, unobtrusive text links will keep your sites looking pretty and your visitors happy.

It's known within the affiliate business that text links work better so all you need to do is place an affiliate link on references to different products or sites; Sony Reader, ebooks.com, Amazon, etc. Your recent "Wide-screen monitors for e-books" article would be a perfect candidate.

I guess for PG it would not be as easy as here, TeleRead often mentions products/sites, but perhaps they could hand-code their own adverts. Adding personal recommendations will bring huge benefits over generic ads.</description>
		<content:encoded><![CDATA[<p>I remember sometime ago you mentioned the possibility of advertising here on TeleRead, therefore I will aim my comments at both PG and yourself.</p>
<p>I truly hope that Google Ads will NOT be used. Okay, for high traffic sites we can&#8217;t deny they bring in the money, but the question I want to ask you is this; have you ever seen a site using Google ads that looks nice? I&#8217;ve only ever seen one, and that was more interesting than nice.</p>
<p>(I work as an Affiliate Manager, so I get to see a lot of affiliate sites.)</p>
<p>My advice to both TeleRead and PG is to use text links, forget banners, forget Google Ads. In context, unobtrusive text links will keep your sites looking pretty and your visitors happy.</p>
<p>It&#8217;s known within the affiliate business that text links work better so all you need to do is place an affiliate link on references to different products or sites; Sony Reader, ebooks.com, Amazon, etc. Your recent &#8220;Wide-screen monitors for e-books&#8221; article would be a perfect candidate.</p>
<p>I guess for PG it would not be as easy as here, TeleRead often mentions products/sites, but perhaps they could hand-code their own adverts. Adding personal recommendations will bring huge benefits over generic ads.</p>
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		<title>By: David Rothman</title>
		<link>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-788718</link>
		<dc:creator>David Rothman</dc:creator>
		<pubDate>Tue, 06 May 2008 14:52:17 +0000</pubDate>
		<guid>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-788718</guid>
		<description>Thanks for caring, Brian. Yes, we've also covered the PG2 controversy, where trademark indeed does figure as well.

I can see a place for commercial ventures for PG, but not without full disclosure and input from people in the traditional group. Current volunteers shouldn't be just cast aside.

By the way, I've already followed through with my promise to write Michael's high-powered trademark lawyer. Lest this be perceived as an anti-PG plot, which it isn't, I concluded my note:

"My own little cause is a well-stocked national digital library system with provisions for fair compensation of copyright holders. I see Project Gutenberg as a valuable way to complement TeleRead because of the ability of ordinary people to get books online via Gutenberg without corporate filters or the usual institutional ones."

Thanks,
David</description>
		<content:encoded><![CDATA[<p>Thanks for caring, Brian. Yes, we&#8217;ve also covered the PG2 controversy, where trademark indeed does figure as well.</p>
<p>I can see a place for commercial ventures for PG, but not without full disclosure and input from people in the traditional group. Current volunteers shouldn&#8217;t be just cast aside.</p>
<p>By the way, I&#8217;ve already followed through with my promise to write Michael&#8217;s high-powered trademark lawyer. Lest this be perceived as an anti-PG plot, which it isn&#8217;t, I concluded my note:</p>
<p>&#8220;My own little cause is a well-stocked national digital library system with provisions for fair compensation of copyright holders. I see Project Gutenberg as a valuable way to complement TeleRead because of the ability of ordinary people to get books online via Gutenberg without corporate filters or the usual institutional ones.&#8221;</p>
<p>Thanks,<br />
David</p>
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		<title>By: Brian Carnell</title>
		<link>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-788671</link>
		<dc:creator>Brian Carnell</dc:creator>
		<pubDate>Tue, 06 May 2008 14:22:34 +0000</pubDate>
		<guid>http://www.teleread.org/blog/2008/05/06/google-ads-coming-to-project-gutenberg-good-move-next-letting-pg-not-michael-hart-own-the-trademark/#comment-788671</guid>
		<description>The estate question is very important, but so are ongoing concerns. This was at the heart of the Project Gutenberg 2 controversy, where Hart approved using the PG trademark for a commercial venture. I'm not saying that was wrong, but given the decentralized nature of PG, the trademark issue creates obvious problems.</description>
		<content:encoded><![CDATA[<p>The estate question is very important, but so are ongoing concerns. This was at the heart of the Project Gutenberg 2 controversy, where Hart approved using the PG trademark for a commercial venture. I&#8217;m not saying that was wrong, but given the decentralized nature of PG, the trademark issue creates obvious problems.</p>
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