http://www.teleread.org/blog/2008/10/07/publishing-trends-industry-survey/ News & views on e-books, libraries, publishing and related topics Thu, 08 Jan 2009 19:21:30 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.teleread.org/blog/2008/10/07/publishing-trends-industry-survey/comment-page-1/#comment-925615 TheRealBillC Thu, 09 Oct 2008 16:13:12 +0000 http://www.teleread.org/blog/?p=12324#comment-925615 "36% say the main threat facing the industry is people purchasing fewer books". If this is true, and I have no reason to doubt it, then publishing needs to DO something! Like - reduce the cost of books, encourage reading by sponsoring reading for the very young, below 10 years old. If you can foster a love of reading at an early age, you will have them for life. These are the readers of the future. Obviously the publishing industry has not done enough to ensure a market for their product in the future. Also, getting rid of DRM - which many people simply refuse to buy in to, price e-books at 20% or more below paper books and reduce that when the book goes to paperback. Discounting those people who simply will steal because they can or kids with too much time and not enough money (and who wouldn't buy a book they can steal at any price, so they are not your customers = no real lost sales), the darknet exists because people can not get the books they want or they can't get them at a price they think is reasonable. If publishers could embrace these ideas I think they would see a turn around in sales volume overall = more money. “36% say the main threat facing the industry is people purchasing fewer books”. If this is true, and I have no reason to doubt it, then publishing needs to DO something! Like - reduce the cost of books, encourage reading by sponsoring reading for the very young, below 10 years old. If you can foster a love of reading at an early age, you will have them for life. These are the readers of the future. Obviously the publishing industry has not done enough to ensure a market for their product in the future. Also, getting rid of DRM - which many people simply refuse to buy in to, price e-books at 20% or more below paper books and reduce that when the book goes to paperback. Discounting those people who simply will steal because they can or kids with too much time and not enough money (and who wouldn’t buy a book they can steal at any price, so they are not your customers = no real lost sales), the darknet exists because people can not get the books they want or they can’t get them at a price they think is reasonable. If publishers could embrace these ideas I think they would see a turn around in sales volume overall = more money.

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