Comments on: Where is everybody? http://www.teleread.org/blog/2008/10/12/where-is-everybody/ News & views on e-books, libraries, publishing and related topics Thu, 08 Jan 2009 20:18:19 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mike Cane http://www.teleread.org/blog/2008/10/12/where-is-everybody/comment-page-1/#comment-928429 Mike Cane Mon, 13 Oct 2008 17:19:45 +0000 http://www.teleread.org/blog/?p=12412#comment-928429 Hey, at least your Borders has a tech section. The one I frequent has a pathetic, lonely Sony Reader kiosk: http://mikecane2008.wordpress.com/2008/09/21/sony-reader-revolution-fail/ But there will be action happening on that front soon. As for Target: http://mikecane2008.wordpress.com/2008/09/18/sony-reader-at-brooklyn-ny-target-store/ Hm, two URLs in one post. Into the Akismet spam box this will go, until someone bothers to look. Hey, at least your Borders has a tech section. The one I frequent has a pathetic, lonely Sony Reader kiosk:
http://mikecane2008.wordpress.com/2008/09/21/sony-reader-revolution-fail/

But there will be action happening on that front soon.

As for Target:
http://mikecane2008.wordpress.com/2008/09/18/sony-reader-at-brooklyn-ny-target-store/

Hm, two URLs in one post. Into the Akismet spam box this will go, until someone bothers to look.

]]> By: TheRealBillC http://www.teleread.org/blog/2008/10/12/where-is-everybody/comment-page-1/#comment-928324 TheRealBillC Mon, 13 Oct 2008 15:34:22 +0000 http://www.teleread.org/blog/?p=12412#comment-928324 If you are in the US, in addition to Borders Stores, the Sony 505 is available at Target Stores. I saw one on an endcap display there. Curiously the actual machine that was for sale was just hanging on a hook. I was surprised that such a small expensive item (even including the box) would just be out there for anyone to take, but that was how it was displayed for sale. The demo model was well secured but you could access all the keys, change pages and get a feel for the buttons and general look and feel of the device. i thought it was very helpful. However, I stood there for a few minutes and ended up answering a lot of questions from other prospective purchasers because no sales staff were around and the display was not near the sales check out. Not a very good marketing/promotion plan. If you are in the US, in addition to Borders Stores, the Sony 505 is available at Target Stores. I saw one on an endcap display there. Curiously the actual machine that was for sale was just hanging on a hook. I was surprised that such a small expensive item (even including the box) would just be out there for anyone to take, but that was how it was displayed for sale. The demo model was well secured but you could access all the keys, change pages and get a feel for the buttons and general look and feel of the device. i thought it was very helpful. However, I stood there for a few minutes and ended up answering a lot of questions from other prospective purchasers because no sales staff were around and the display was not near the sales check out. Not a very good marketing/promotion plan.

]]> By: Robert Blei http://www.teleread.org/blog/2008/10/12/where-is-everybody/comment-page-1/#comment-928009 Robert Blei Mon, 13 Oct 2008 07:06:48 +0000 http://www.teleread.org/blog/?p=12412#comment-928009 A collegue of mine was in the States an couple of weeks ago. He wanted to buy a Sony PRS-505 (it is still not available in The Netherlands). He visited the local Borders store. It took a while before they could show the 505 because the key to the cabinet where is was on display, was missing. According to the salesperson, nobody ever asked about eBookreaders. A collegue of mine was in the States an couple of weeks ago. He wanted to buy a Sony PRS-505 (it is still not available in The Netherlands). He visited the local Borders store. It took a while before they could show the 505 because the key to the cabinet where is was on display, was missing. According to the salesperson, nobody ever asked about eBookreaders.

]]> By: Tracy Falbe http://www.teleread.org/blog/2008/10/12/where-is-everybody/comment-page-1/#comment-927694 Tracy Falbe Sun, 12 Oct 2008 20:44:13 +0000 http://www.teleread.org/blog/?p=12412#comment-927694 I agree that the Borders you mention needs to do something to promote their tech area. Probably the managers just aren't sure what to do. Your ideas, especially the simple placement of signs throughout the store, would be a good start. Judging from the picture in your post, customers could easily dismiss the area as an employee work area that they should not touch. I happen to know that many people would love to get a hands-on look at a Sony ebook reader (or any ebook dedicated device). A couple weeks ago I posted a review of my Sony 505 on YouTube and I've already gotten over 300 views. And the comments people leave and generally thankful for letting them have a look at it because they can't physically see it anywhere. I agree that the Borders you mention needs to do something to promote their tech area. Probably the managers just aren’t sure what to do. Your ideas, especially the simple placement of signs throughout the store, would be a good start. Judging from the picture in your post, customers could easily dismiss the area as an employee work area that they should not touch.

I happen to know that many people would love to get a hands-on look at a Sony ebook reader (or any ebook dedicated device). A couple weeks ago I posted a review of my Sony 505 on YouTube and I’ve already gotten over 300 views. And the comments people leave and generally thankful for letting them have a look at it because they can’t physically see it anywhere.

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