Advertise
Contact information
- David Rothman - dr at teleread.org - 703-370-6540
About TeleRead
- TeleRead is the longest running English-language site focused on e-book news and views (publishing since the 1990s)
- The blog is normally updated 15-20 times a week
- TeleRead covers lots of hot button issues about technology and publishing and issues relating to education and library access.
- TeleRead is the number one search result for “ebook blog” and generally appears high on google search results
- TeleRead has been featured or quoted or mentioned on Slashdot, Washington Post, BoingBoing, Engadget, Oreilly Radar, MobileRead, Publishers’ Weekly, The Bookseller and numerous blogs about technology and books.
- TeleRead features regular contributions from authors, educators, librarians, publishers and technical experts
Profile of TeleRead audience
- TeleRead’s attracts a wide variety of readers, ranging from people in publishing/technology/academia and library science.
- The typical TeleRead reader is college-educated, passionate about reading and an early adopter of technology
- A large percentage own portable reading devices
- TeleRead attracts an average of 1500-2000 unique visitors per day (according to Google analytics); an additional 200-250 readers per day follow TeleRead through RSS (extrapolated from a July 2007 survey of readers).
Hardware
- Most of the respondents to a survey last year said they owned or planned to buy iPhones. Not everyone will read books on them. But this is one indication of TeleRead’s potential for advertisers of book-capable devices who prefer a focused approach.
Recent Survey of Reader’s Buying/Reading Habits
- TeleRead took a survey of readers of TeleRead blog in March, 2008. (See complete results here)
- 40% of respondents said they had purchased 20+ books and ebooks in the past year.
- for the median reader of TeleRead, fiction comprises 80% of what is read
- 83% have bought an ebook before.
- 75% have bought fiction ebooks; 21% have bought a job-related ebook, 19% have bought a technical/computer ebook, 17% have bought something for school and 17% have bought something for a hobby.
- Preferred Genres (Fiction): Sci Fi/Speculative Fiction, Award winners, mysteries/thrillers
- Preferred Genres (Nonfiction): Technical/Computers, General Science, History
Guidelines for ads:
- An ad on TeleRead will appear on all 7200 pages of content
- Ad durations are for 1 week minimum.
- Ads will appear on the right sidebar, with width of 195 pixels.
- No animated ads; graphics must be smaller than 15K
Rates
- For 195px x 200 px
- top widget $155 per week (or $415/month). Note: limited availability.
- top 3 widgets middle or right column: $130 per week (or $350/month)
- middle column after Recent Posts: $115 per week (or $330/month)
- right column after Newest Comments on bottom $75 per week (or $225/month)
For 195x 400px:
- (Essentially, 160% of the rate for 195×200; check for availability).
Ordering/Making a Payment:
- Payment is by paypal only (dr at davidrothman.com), in advance.
- Ad campaigns start on Sunday.
- Contact David Rothman (dr at teleread.org ) for details and schedules.
Miscellaneous
- We are generally not interested in affiliate marketing arrangements
- Feel free to contact us about special sponsorships or ad campaigns
- We are not artists! (So you’ll have to design your own ads)
- We reserve the right to refuse offers
- We will set up a method for tracking clickthroughs, eventually, but it’s not ready yet.
