David and others may see some double entendre in Barnes & Noble’s new Nook<, but not me.
Maybe I’m just hopelessly naïve, but not only does the Book Nook in my hometown represent my earliest childhood memory of a bookstore, but I also have a two-year old in my house. So naturally the first thing that came to my mind was Dr. Seuss:
We took a look.
We saw a Nook.
On his head he had a hook.
On his head he had a book …
(I didn’t have to Google that quote, I’ll have you know. No, I have the entirety of One Fish Two Fish Red Fish Blue Fish memorized.)
Think the Marketing folks in at B & N are big Seuss fans?
By Paul Biba
In the end I think that the Nook is a very important device because it is the first consumer-friendly device that will be mass marketed to a broad audience. This will help propel the ebook into the consciousness of average people and profoundly increase acceptance of the medium (or profoundly set it back if it isn’t successful).
There are only three consumer friendly devices on the market so far – the Kindle, the iPhone and now the Nook. To be such a device it is essential that the unit be divorced completely from the computer. Most people, today, are still afraid of their machines and only use them for email and surfing the web. The idea of connecting stuff to their computers is something that the majority of users doesn’t want to deal with. This is why the current Sony units really only appeal to a tech-savvy portion of the market. To anyone who has used a Kindle, with its wireless access, it becomes immediately apparent that this is the way of the future. (The TeleRead audience is not relevant to this analysis because, by its nature, it is tech and ebook savvy. We are not the typical consumer by any means.)