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Could PixelQi competition be partly why E Ink sold out to PixelQi at a bargain price?

Monday, June 8th, 2009

By David Rothman

image Could PixelQi’s screen tech be partly why E Ink sold out to PVI for a relatively low price of $215 million?

Might the e-reader market’s tiny size not count quite as much as some say?

image And competition matter more?

I’m just curious—no other reason for this question, beyond the low costs and the reported performance of PixelQi  tech. PixelQi offers both a color mode and a black-and-white reading mode.

Risk to Kindle, too

Granted, Amazon’s Kindle uses E Ink tech. But what happens when color readers with other technologies like PixelQi hit the street, increasing their usefulness for display of magazines and newspapers, as well as in ed apps? Young children respond much better to color than to simple black and white, judging from the experiences that Jon Noring and colleagues had when evaluating hardware years ago. Might Jeff Bezos or future suppliers of his end up doing business with PixelQi or a similar company?

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